Planning
Campaign planning
Structured planning is on the roadmap. It is listed here as planned, not available.
Overview
Northwind Retail — Meta Ads · USD · UTC
| Point 1 | 38 USD |
|---|---|
| Point 2 | 41 USD |
| Point 3 | 39 USD |
| Point 4 | 44 USD |
| Point 5 | 46 USD |
| Point 6 | 45 USD |
| Point 7 | 48 USD |
| Point 1 | 52 purchases |
|---|---|
| Point 2 | 50 purchases |
| Point 3 | 51 purchases |
| Point 4 | 47 purchases |
| Point 5 | 45 purchases |
| Point 6 | 46 purchases |
| Point 7 | 44 purchases |
| Point 1 | 20 per purchase |
|---|---|
| Point 2 | 21 per purchase |
| Point 3 | 22 per purchase |
| Point 4 | 23 per purchase |
| Point 5 | 25 per purchase |
| Point 6 | 25 per purchase |
| Point 7 | 26 per purchase |
| Point 1 | 40 attributed revenue |
|---|---|
| Point 2 | 39 attributed revenue |
| Point 3 | 38 attributed revenue |
| Point 4 | 36 attributed revenue |
| Point 5 | 35 attributed revenue |
| Point 6 | 35 attributed revenue |
| Point 7 | 34 attributed revenue |
Cost per purchase
vs previous 7 days| Point 1 | 20 USD |
|---|---|
| Point 2 | 21 USD |
| Point 3 | 22 USD |
| Point 4 | 23 USD |
| Point 5 | 25 USD |
| Point 6 | 25 USD |
| Point 7 | 26 USD |
Spend distribution
Needs attention
- CriticalProspecting CPA rose 24% over 7 days
- Data quality1 ad account delivered no data after the last sync window
Recommended next step
Creative fatigue in broad prospecting ad sets
Current
“Bundle offer v2” active in 3 ad sets, $12,480 of 7-day spend
Proposed
Pause “Bundle offer v2” in the two broad ad sets and reallocate 15% of their daily budget to retargeting
Figures are illustrative sample data. Nothing here is presented as a guaranteed result, and no change is executed without review.
How it works
Input → analysis → output
The same sequence runs on every surface, so a conclusion can always be traced back to its inputs.
Input
Planned
Analysis
Planned
Output
Planned
Scenario. Planned: turn a diagnosis into a structured plan with budget, audience, and creative assignments.
What you can do
Capabilities and limits, stated plainly
We list what is shipped and what is not, so expectations match the product.
Supported
- Planned: plan templates tied to a diagnosed change
- Planned: budget scenario comparison against historical delivery
Limitations
- Not implemented — this page is published so the roadmap is explicit
- No planning data is generated in the product today
Proof
From a change in the data to a reviewable action
- 1
Select an account and date range
One account, one comparison window. Every number below stays anchored to the same selection.
Northwind Retail — Meta Ads · Last 7 days
- 2
Identify a material change
CPA moved well beyond normal week-over-week variation, so it is surfaced instead of waiting to be noticed.
CPA +11.2% vs previous 7 days
- 3
Inspect the supporting metrics
Spend, conversions, ad set mix, and creative performance are shown together with the affected scope.
3 ad sets · 1 creative · 7-day window
- 4
Review a suggested action
A specific proposal with evidence, assumptions, risk, and reversibility — ready to approve or dismiss.
Pause creative · reallocate 15% budget
Make your next advertising decision with better evidence.
Request access and connect an advertising account to see the workspace with your own data.